I have led the creative team and and worked on the design for multiple fundraising direct mail appeals going to audiences of 40,000+. Working with the fantastic Communications team at CAP we have told the stories of hundreds clients facing debt and poverty in the UK and inspired supporters to donate towards the work of CAP. Each appeal includes a lift piece, a response form and a letter. Two recent appeals (summer and Christmas 2024) brought in over £500,000 between them.